Nestle vs Cadbury - 5506 Words

2 NESTLE vs CADBURY An Evaluation of the Marketing Mix of Nestle and Cadbury Submitted to: Ms Shalini Gupta Submitted by: Chaitanya Hiremath Roll no - 370 2012 Shaheed Bhagat Singh College (Delhi University) ACKNOWLEDGEMENT I, a student of Shaheed Bhagat Singh College make a humble attempt to present my research project. It gives me immense pleasure to thank and extend my gratitude to Ms Shalini Gupta for extending her valuable time and continuous support in completing this project. I also avail this opportunity to convey my sincere thanks to all the sources of reference. I hope that this project, with all its contents, will serve its true purpose, cater to the needs of all. Contents OBJECTIVES OF THE STUDY 3 THE INDUSTRY†¦show more content†¦The category is largely consumed in urban areas with a 70% skew to urban markets and a 30% to rural markets. Hard boiled candy accounts for 20%, Éclairs and Toffees accounts for 18%, Gums and Mints and lozenges are at par and account for 13%. Digestive Candies and Lollipops account for 1.5% share respectively. Overall industry growth is estimated at 2.5 % in the chocolates segment and sugar confectionery segment has declined by 3%. The Indian Chocolate market can be sliced into four parts. 1. Moulded Chocolate Segment - comprising slab chocolates like Dairy milk chocolates, etc. These are made by pouring the ingredients into moulds. 2. Countline Segment - comprising bars like 5 star, Bar One, Perk, Kit Kat, etc. These have ingredients other than chocolate and are usually Bar shaped, making for chunky bites. 3. Choco-Panned Segment - comprising chocolate forms like Butterscotch, Nutties, Tiffins, etc. Panned variety has different cores/centers which are covered with a layer of chocolate. 4. Sugar-Panned Segment - comprising chocolate forms such as Gems, Chocolate à ©clairs, etc. These generally have a sugar coating on the outside. INTRODUCTION TO NESTLE Nestlà © is the worlds leading Nutrition, Health and Wellness Company. It is committed to increasing the nutritional value of its products while improving theShow MoreRelatedMarketing Strategy of Nestle vs Cadbury1313 Words   |  6 PagesASSIGNMENT ON MARKETING STRATEGY OF NESTLE VS CADBURY (COMPARATIVE) [pic] PRESENTED BY: SWATI SAXENA SWATI SINGH URVASHI DUBEY TASMIYA Group:33 MANAGEMET OF BUSINESS ADMINISTRATION SHRI RAMSWAROOP GROUP OF PROFESSIONAL COLLEGES What is marketing strategy? Marketing strategy  is defined by  David Aaker  as a process that can allow an organizationRead MoreConfectionery Industry Analysis for Kraft-Cadbury1161 Words   |  5 Pagesconfectionary market till around 2008 was dominated by 9 multinationals namely Cadbury, Ferrero, Hershey, Kraft, Leaf, Mars, Nestle, Warner-Lambert, Wrigley 2009 data Company | | Net Sales in billions | | Number of employees | | Number of factories around the world | MARS Inc | | $16.50 | | 65000 | | 1353 | Nestle | | $11.39 | | 283000 | | 4563 | Ferrero Group | | $8.99 | | 21600 | | 18 | Cadbury | | $8.81 | | 47000 | | 64 | Kraft foods | | $8.83 | | 98000 | |Read MoreKraft Food Incs Hostile Takeover of Cadbury3336 Words   |  14 Pagescompetitors of Kraft are Nestlà © S.A.; Unilever; ConAgra Foods, Inc.; Groupe Danone; H.J. Heinz Company; Sara Lee Corporation; etc. One of the worlds fourth biggest suppliers of chocolate and sugar confectionery is Cadbury, which merged with Schweppes in 1969. One of its products, which is Dairy Milk and it is very successful molded chocolate in UK. The main products of Cadbury are bars, drinks, ice-cream and desserts, cakes and biscuits. The major competitors are Nestle, Mars, and Philip MorrisRead MoreMarketing Philosophy of Nestle2200 Words   |  9 Pagescompany achieve its aims and objectives which are outlined in a mission statement. Introduction to Nestle Nestle is a globally recognised organisation founded by Henri Nestle in 1866 in Switzerland. Nestle claim to be the ‘worlds leading nutrition, health and wellness company’ and their mission is ‘Good Food and Good Life’. the Swiss organisation employee 280,000 people around the world. Nestle has a vision of ‘meeting the needs of the consumer everyday by marketing and selling food of a consistentlyRead MoreAnalysis of Kraft Foods Inc.4016 Words   |  17 Pagesas well as return on equity. Comparing Kraft to its competitors reveals that they struggle to create as much value from their raw materials as some other companies in their industry do. They are also much less liquid than the industry leaders, Nestle. One thing they do very well is turnover their inventory, doing so nearly seven times per year. Through this analysis both internally and externally it can be seen that Kraft performs strongly as a company. In certain categories they are leadersRead MoreInternal Analysis and SWOT Analysis - Case study2002 Words   |  9 Pagescentre managers to variances so that they can take appropriate corrective action or justify the new level of spend. At all stages the Senior Management team of Kraft is fully aware of any material variances that are derived from comparing actual spend vs. budgeted figures. Despite the bad economic conditions of the world around, Kraft foods is making good earnings from its market involvements via its products and brands. The company is delivering high quality earnings to its shareholders despiteRead MoreExternal Analysis for Kraft Foods2730 Words   |  11 Pagessegments: Kraft Foods North America, Kraft Foods Europe and Kraft Foods Developing Markets. Kraft Foods is the second largest food and beverage company in the world after Nestle. Its portfolio consisted of 11 brands which earn Kraft foods more than $ 1 billion worldwide. The brands includes: Oreo, Nabisco and LU biscuits; Milka and Cadbury chocolates; Trident gum; Jacob and Maxwell house coffees; Philadelphia cream cheese; Kraft cheeses ; Oscar Meyer meats (Trefis, 2011). At December 31, 2010, it hadRead MoreEssay about Porters 5 Forces and Pest Analyses of Kraft Foods2064 Words   |  9 Pages 5. The degree of rivalry among competitors (high) Kellogg holds 34.2% of the cereal market. This is a large percentage considering there is a greater demand for cereal nationwide. Other significant competitors are General Mills, Hershey, Nestle, and PepsiCo. (Kraft Foods Annual Report 2011). PEST analyses represent macro-environment: 1. Political In 2011, political upheaval in Egypt forced Kraft to suspend operations there (Just Food 2/11). Of the 300 workers, 250 joinedRead MoreCadbury : Brand And Marketing Strategies Essay3826 Words   |  16 Pageschose Cadbury as Cadbury is one of the leading confectionary brands around the world and they have a long history of making chocolates. Cadbury also has a few advertisements and marketing strategies that we can work with and we would like to find out the secret behind Cadbury’s overwhelming popularity. Company’s background and information Cadbury is a multinational confectionary company and has its roots in Birmingham, United Kingdom. It was founded as a grocer’s shop in 1824 by John Cadbury whereRead MoreCadbury Scweppes Swot and Environments14542 Words   |  59 Pagesorganisations: 15 Direct and Indirect Competitors. 15 Swot Analysis: 15 Segmentation Criteria: 17 Marketing Cadbury Marvellous Creations Jelly popping candy beanies chocolate to South Africa and Germany: 17 Geographic: 17 Demographic: 17 Psychographic: 19 Motives 19 Lifestyles 19 Behavioural: 19 Occasion 20 Readiness to buy the product 20 Benefits 20 Attitude 21 Marketing Cadbury Milkybar chocolate to New Zealand and Saudi Arabia: 21 Geographic: 21 Demographic: 22 Psychographic:

Racism on Long Island Free Essays

Andrea Colletti 2/2/13 Dr. Cecelia Steger Eng W 001 MA1 Quite often, incoming freshmen do not realize that doing well in college requires much more work than they thought. I, Andrea Colletti, feel that I bring excellent skills that will help me succeed at Nassau Community College. We will write a custom essay sample on Racism on Long Island or any similar topic only for you Order Now I have over ten years work experience at my current company, Travel Impressions. Over the past ten years I have gained great customer service skills, geography product knowledge, hotel operations, marketing, and sales expertise. As a mature 29 year old full time employee, I will most definitely take college seriously. If you ask anyone who knows me, they will say that I am one of the most honest and dedicated person they know. I have longed to attend college for such a long time, but I kept pushing it to the side due to my busy work schedule. I am at the point in my life where I feel that I am ready to attend college, and ready to attain my goals. Although I am very lucky to have found my career, there will always be promotional opportunities in which I will need a degree. My company had an excellent job posting that I was very interested in, and I was well qualified for. Unfortunately the posting required a Bachelors degree which stopped me from applying. I know that by getting my degree, I will succeed and grow further in my career as an Iberostar Accoun Manager. In my current position, I handle the sales, product and marketing for Iberostar Hotels Resorts which are located throughout Mexico, Caribbean, and Brazil. I am so proud of myself for attending college and succeeding my goals. I look forward to a bright future with all of my knowledge that I will gain at Nassau Community College. When I attended high school at Kellenberg Memorial, I did not take it seriously. My high school was very strict and did not give students the opportunity to act as individuals. I was so upset that I had to wear a hideous uniform while my friends that attended public school got to wear beautiful trendy clothing. I was not sure what I wanted to do when I grew up, and had no life goals. I am sure this is how most high school graduates feel at some point. During the eleven years at my company, I matured and gained a new respect for learning new things. I love to keep my mind stimulated and travel the world. I live by the motto â€Å"Travel is life’s most rich gift. I enjoy traveling all over the Caribbean and Mexico, and thanks to my job I have had the opportunity to see many beautiful places. I enjoy learning about other cultures. I look forward to coming to class each day because I leave with gained knowledge. There is nothing more rich then the gift of knowledge. My future goal is to graduate Nassau Community with my Associates Degree in Business Marketing , and complete my Bachelors Degree in Business at Farmingdale State University. I’ve learned that you can reach any goal in life as long as you stick to it and do not give up. How to cite Racism on Long Island, Essay examples

Climate Change and Global Warming Oil and Gas Management

Question: Describe about the Environmental Management and Sustainable Development under the Bachelor degree program on Oil and Gas Management? Answer: Reflexion about the coursework on the Climate change and global warming:- This course work is about the Environmental Management and Sustainable Development under the Bachelor degree program on Oil and Gas Management. This course work has focused about the climate change and global warming in the world. While focusing on the issues of climate change and global warming, different causes and effects of global warming have been briefly discussed in this study. Not only that but also the remedies for the environmental threats have been discussed under this study. This coursework is very much helpful for the students of the Bachelor degree program on Oil and Gas Management to understand the environmental impact of the excess use of fuels and gas. Research process undertook during the completion of reflective log:- During the completion of this reflective log the following process has been undertaken,- Purpose: - The purpose of this paper is to study the causes and effects of global warming and climate change on living species of this earth including the human beings and to find the way to minimize its effect. Approach/Methodology/Design: - To fulfil this study on environment management and sustainable development, the qualitative method has been adopted by the students. For this qualitative research, the students have studied different books, journals and websites relevant to this topic. Findings: - From this study the student has found the man-made as well as the natural causes behind the global warming and the climate change and have assessed its effects on the living species of the world. Practical implications: - With the help of this study the students have gathered knowledge about the issues related to global warming and climate change and can practically observe the effects of global warming in the earth. As now-a-days global warming and climate change are considered as serious problems to the whole world, this paper will increase the awareness among the students to minimizing the effects of environmental threats like global warming. With the help of this study, the students can recommend many strategies by which one can deal with the environmental threat by predicting themselves as an environmental consultant to United Nations and finally can assess the validity of the policies and recommendations adopted by UN to minimize the environmental threat. Personal benefits and challenges experienced during the implementation of the research strategy and the writing of the course work on this module:- Benefits: - During the implementation of the research strategy the following benefits can be gained:- The practical knowledge about the research methodology on this particular topic can be gathered. The causes behind the increasing global warming and the climate change in this word can be found. The effects of global warming on the atmosphere and also on the living species can be analyzed. On the basis of the awareness on the protection policies against the environmental threats, the future policies can be recommended. Challenges:- During the research strategy, there was a challenge to the students to collect the data on global warming and climate change. Another challenge was to recommend and implement the strategies to reduce the environmental threats.