Marketing Strategy †Adidas

ProductThe group has maintained a culture of providing high quality products aimed at providing the best value to the costumer. The products portfolio is continuously enhanced through creations and innovations throughout the companies various categories.This is pursued in order to cater to the various needs and wants of consumers worldwide. Well-known brands for sports apparels, equipment and accessories, the Adidas group has a diverse brand portfolio consists of: Adidas: footwear, apparel and accessories; Reebok: footwear, apparel and accessories; TaylorMade Adidas Golf: Golf Equipment, footwear, apparel and accessories; Rockport: Dress, casual and outdoor footwear, apparel and accessories; CCMHockey: Hockey equipment and apparel. Adidas had implement latest technologies in their products which able to enhance performances of players and they focus on sports such as football, tennis, basketball and even training shoes which are used by anyone with the ability to run. Their new techn ologies have lead to the production of Climacool, a shoe with a ventilation system and a shoe with an energy management system that guides and drives an athlete’s foot through each stride. PriceAdidas adapt a premium pricing strategy which it is a strategy where companies charge a premium price for their products. Adidas is trying to penetrating markets by using market skimming tactics – use premium strategy and offer high quality and customer satisfaction for high prices. This had clearly positions itself as a top-notch brand in the market.PlaceThe company has adopted an ambitious global plan to distribute its products to the consumer with a strong focus on controlled space, including: Own-retail business, e-commerce, Shop-in-Shop, Joint ventures with retail partners, mono-branded franchise stores, co-branded stores with sports organizations and other brands. Hence, a high level of brand control is provided. In addition, an â€Å"integrated distribution roadmap† has been set up to ensure further growth and to increase brand presence in under-penetrated, affluent cities, without cannibalizing their own brands and distribution mix.PromotionThe Adidas group sells products in virtually every country of the world. Thus, different promotional tools are used in order to reduce the number of lost customers and to increase sales. The group has set up an unparalleled portfolio of promotion partnerships with international recognized sports associations (e.g. UEFA, FIFA, NBA, NFL, and NHL). Henceforth, commercials, ads, apps for smart phones, product placement, sponsorships for athletes and sport events (e.g. Berlin Marathon 2011) are implemented. Adidas has provided the Official Match Ball containing Logo of the Adidas for FIFA World Cup 2010 (South Africa).Adidas is tier one partner and sponsor for the coming London 2012 Olympics – one of the important Sporting Event of the World. The officials and staff of 2012 Olympics wearing Adidas Sport swear during Inaugural and Closing ceremonies will always leave Adidas in the brains of the Millions of the people watching these ceremonies. Adidas has hailed its biggest ever UK marketing campaign ‘Take the Stage’ for lifting sales of London 2012-related merchandise to around  £100m.Q2. Why Adidas Sponsor In London Olympics But Not New York Or Malaysia? A worldwide sporting event like The Olympics or world Cup provides a huge marketing opportunity for sports apparel companies, which have long enjoyed a spike in sales during such events. Historically, the Olympic Games have been an ideal forum for brands looking to strengthen their global presence. â€Å"Faster, Higher, Stronger†: it is the motto of the Olympic Games. But it is also a pretty good fit for the global market for athletic footwear, apparel and equipment.Retail sales totaled an estimated USD 340 billion in 2011. That represented growth of 7%, well ahead of global GDP growth of 2.5%. Companies have paid hefty sums for the privilege of being associated with the Games, convinced that no other event in the world offers the unique combination of mass worldwide exposure and fostering of positive values. London Olympics will put sport into the living rooms of billions of consumers around the globe, which should help to keep revenues in the segment on an upward trajectory. London is a key focus for the sportswear market, for both performance sportswear and sports fashion.This market sets more trends than anywhere else in the country. London 2012 gave Adidas a  platform to target this audience but with a global reach. As a result of the marketing strategy in London 2012, Adidas said that the Olympics, alongside its sponsorship activity around the European Championships and the Champions League, helped push sales up 15 per cent to â‚ ¬3.5bn ( £2.8bn) year-on-year in its second quarter. Net income jumped 18% to â‚ ¬165m ( £129m). Other non Olympic host – such as Malay sia, did not gain sponsorship from Adidas although Malaysia had hosted some major sport events such as F1.However, car racing is not there main product line of Adidas. Adidas main pipelines lies in running, training, football, basketball etc, which these sport is also a major attention worldwide. F1 for example, did not have vast amount of audience compare to football and basketball. Return of investment for sponsoring are not significant as market penetration is not huge as per Olympics.

Mt Cook Formation

Mt Cook/Aoraki formation Vinoth Loganathan New Zealand is a country which ‘straddles’ between two tectonic plates; the indo-Australian and the Pacific. The location of the South Island is south of both Australia and South Africa; this is a major contributor to the geological process of weathering because it makes Mt. Cook subject to the westerly winds. MT Cook is situated in the Southern Alps between the two tectonic plates mentioned above. Its current height is now stated at 3,753 meters making it the tallest mountain in Australasia.The mountain itself has been formed by three main geological processes; one internal: tectonic uplifting and 2 external: weathering and erosion. Internal: 1. Tectonic Uplifting Mt. Cook was formed by the internal process of orgenic tectonic uplifting, where two plates collide and one plate increases in elevation and the opposite plate decreases. However Mt. Cook formed differently compared to other mountains. This is due to both tectonic pla tes having landmass on the top and the plates meeting at different angles. The movement occurring here is grinding which pushes up land mass (Mt.Cook) and creates a transform fault. Present rate of uplift is 5-10 mm a year but this is easily countered by weathering and erosion. Evidence of this uplift is apparent on the mount on the south ridge specifically the Endeavour col fold where sand, mud and silt has been folded and fractures forming vertical beds of silt and sandstone. Overall the tectonic uplift of Mt. Cook over the past 2 to 3 million years could have been up to 20 kilometres but weathering and erosion have easily countered it. Westerly Winds External 1. Weathering Mt.Cook has been shaped by powerful forces of weathering. Mt Cook is subject to high amounts of weathering due to its height and location. Mt Cook is located south of Australia and South Africa making it the first significant barrier to the powerful westerly winds the ‘roaring forties’. Due to the wind Mt. Cook is subject to various different types of weathering such as freeze thaw weathering. When the wind reaches the Southern Alps the air rises and drops rain on Mt. Cook. When the water reaches the mountain it lands in a crack, it then freezes freezes and expands making the crack bigger.The process repeats and weathers the mountain. This process occurs all over the mountain rapidly due to often temperature change. This process also occurs a lot on the peaks on the mountain being the reason why the peaks are so ‘sharp’. 2. Erosion The wind and rain affecting Mt. Cook is a significant cause of erosion. Rain and wind both use gravity to essentially remove the ‘loose rock’ of the mountain. Rain does it by ‘washing’ it off and wind does it by ‘blowing’ it off. There is significant evidence that substantial erosion has occurred on Mt. Cook.This is located at the valleys of the Southern Alps. Large river beds made up of of Ã¢â‚¬Ë œeroded scree’ and gravel. Also multiple glaciers such as the hooker glacier are carrying eroded debris matching the rock Mt. Cook is made up of. Weathering and erosion have contributed to the formation of Mount Cook by shaping it. The shape of Mt. Cook is wide at the bottom but skinny at the top this is because the higher you go the more weathering and erosion occurring. So in conclusion Mt. Cook has been formed by multiple geological processes and is continuing to be formed this present age.

Qualifications and selection process for judges Essay

Qualifications and selection process for judges - Essay Example Each court has its own function. A judge must have studied law and must not be aged above 70. Judge for Supreme Court, Court of Appeals, and Court of Common Pleas must have practiced law for at least a period of six years. Ohio judges can be removed in the following three ways: A complaint against a judge can be conveyed to the Disciplinary Council or Board of Commissioners on Grievances and Discipline; both can authorize an investigation against the alleged judge. If there is considerable evidence against the judge and two-third members of the board support the complaint, the Supreme Court establishes a commission of five judges to decide the verdict (American Judicature Society). The alleged judge may be retired, removed or warranted. South Carolina’s judiciary consists of the Supreme Court, the Court of Appeal, and the Circuit Court. There are numerous other trial courts with restricted authority such as Family Court, Administrative Law Court, Probate, Equity, and Municipal Courts. The members of these courts are elected by joint public vote of the General Assembly. Judicial Merit Selection Commission makes screens the candidates and makes sure that they meet all the conditions required to become a particular judge. All candidates for Supreme Court, Court of Appeals and Circuit Court must be U.S. citizens and should’ve lived in the State of South Carolina for at least five years. The candidate must be at least 32 years old and must not be older than 72 years. The candidate must have been a licensed attorney for at least 8 years prior to elections. If a complaint is registered at Judicial Conduct Commission, an investigation against the alleged judge is started. Supreme Court then appoints a Disciplinary Council which evaluates the complaint and makes a thorough investigation. If the findings of Disciplinary Council substantiate the complaint, a hearing is carried out and suggestions are passed to Supreme

(research proposal)Exaime the diffculties african carribian lone Essay

(research proposal)Exaime the diffculties african carribian lone parent face in employement in the united kingdom - Essay Example will include, how many employed Afro-Caribbean lone parents in a selected sample have an economically sound job and what is the average distance they have to travel to reach their employment station, how many hours does an Afro-Caribbean lone parent work on an average and how many hours does he/she spend with his/her child/children, what kind of public transport facilities are available for a working Afro-Caribbean lone parent and what kind of support an Afro-Caribbean lone parent receives from his/her family members. One major study on the economic status of lone parents in UK was done by J. Millar and Karen Rowlingson (2001). Millar and Rowlingson (2001, pp.180) have found that the majority of lone-parent families in Britain are White but some ethnic minority groups are over-represented among lone-parent families (such as Afro-carrebian women). Another study (Giddens &Griffiths, 2006, pp.215) has also substantiated this as a fact by noting that â€Å"there are far fewer black women aged between twenty and forty four living with a husband than there are white women in the same age group.† Millar and Rowlingson (2001, pp.183) have observed, â€Å"the link between high rates of lone parenthood and lack of labour demand causes problems for lone parents for seeking paid work.†These researchers (Millar & Rowlingson, 2001, pp.183) have inferred that one reason for the high rate of lone parenthood in certain areas is owing to the deficiency of decent paid jobs for men in the locality, which detracts them from becoming â€Å"husband-father-breadwinners.† Hence they (Millar & Rowlingson, 2001, pp.183) have suggested that â€Å"improving employment opportunities in deprived areas for both men and women could therefore increase the labour market participation of lone parents, while at the same time reduce the number of lone parent families.† It was when New Labour came to power in UK that the policies on lone parents underwent a drastic change. Millar and Rowlingson (2001,

Sun Microsystems Case Study Example | Topics and Well Written Essays - 1750 words

Sun Microsystems - Case Study Example Sun Microsystems have good financial capabilities and ideas how to improve its position and increase productivity. Sun Microsystems forecasts developments, predicts logical consequences, translates them into potential opportunities, and plans to capitalize on profitable alternatives. In the company, the assessment of market opportunity is closely linked to the innovative process. Market opportunity encourages innovation and stimulates and extends markets. In fact, the assessment of market opportunity may be considered one of the early phases of the total innovative process. Yet innovation is not equated with market opportunity. Innovation requires the supportive system of marketing resources to cultivate opportunity. Both the stimulation of a continuing flow of ideas and products that can better satisfy wants and needs, and the supply of a marketing system to support them, are requisites of opportunity realization (Annual Report 2007). International expansion and acquisition strategy allow Sun Microsystems to develop unique approach to marketing and boost sales. Jabbar developed a strategy that focused on five countries that were each potential billion-dollar-a-year markets for Sun's server business. They were Brazil, Spain, China, India and Italy. Shareholders were optimistic about Sun's potential for growth" (Jacobs and Ensign 2008, C 237). Thus, for Sun a philosophy that competition is essential for innovation. For management expects new developments to destroy existing product positions. Assuredly, firms want to secure future opportunities and "capture" markets. New products are developed for this purpose. Innovations result in two groups of forces, competitive and monopolistic. The monopolistic forces, or the delayed action of competition, offer the innovator incentives to innovate. The competitive features diffuse the benefits of past innovations into the public domain. This puts the innovator under pressure to make further innovations if he is to maintain his competitive advantage and the better-than-minimum profits that go with it. Innovation is, then, one of the competitive tools of the business firm. It is a major means of creating a differential advantage, albeit sometimes short-lived. In adjusting to change, and in attempting to meet the demands of the marketplace, it must be managed, and programmed innovation is becoming one of the foundations of business strategy (Hollensen 2007). This places additional pressure on management to understand more fully the process of managing change and programming innovation through manipulation of knowledge. Innovation approaches manageability when participation in the process becomes part of the continuing responsibility of all levels of management. Sun develops the appropriate environment and set of attitudes to encourage innovation. Only then can a firm hope to deploy its resources most profitably in order to meet the challenge of change. In novating firms face a range of possible marketing policies (Annual Report 2007). 2. The chief elements of Sun's strategy are acquisition strategy and investments, expended portfolio, reduced costs through unit volumes and consulting services. For Sun, innovation is a core of differentiation. This combination of strategic policies allows Sun to "improve operating income by nearly $1.2 billion" during the first half of 2007 (Sun

Muman resource management Assignment Example | Topics and Well Written Essays - 1000 words

Muman resource management - Assignment Example Human resource planning occurs in the broad context of strategic and organizational planning of business involving forecasting the future needs of an organization in terms of human resources and the way in which it will be met. The main perspective of this assignment is to critically analyze the human resources based function of a selected organization and the company which has been selected for the same is Toyota Inc. Toyota: A Detailed Overview Toyota is basically an auto manufacturing company, with its headquartering located in Tokyo, Japan. The name of the company has been abbreviated with the name of Toyota Motor Company (TMC). After the names of General Motors and Volkswagen, Toyota is known as the 3rd largest automobile company of the world. It was 1937, when this great company has been founded by Kiicchiro Toyoda. TMC is basically a subsidiary of Toyota Group, one of the largest conglomerate groups of the world, both in terms of size and revenue recognition as well. The share s of the company are registered on three different stock exchanges of the world, which predominantly are New York Stock Exchange (NYSE), London Stock Exchange (LSE) and Tokyo Stock Exchange (TSE). Toyota made 7,308,039 of units in the fiscal year 2011. Apart from that, the company also earned net revenue of Japanese Yen (JPY) 18.583 trillion in the fiscal year 2012 with net income of JPY 283.55 billion. The company currently has more than 300,000 employees working in around 60 countries of the world (Financial Highlights of Toyota, 2012). The shares of the company are very famous among the general public and most of the investors think that it would be wonderful choice to invest only in the stocks of Toyota merely because of its high growth rate and strategy to comply with the effective compliance with both internal and external stakeholders. HR planning in Toyota Toyota is one of those companies which bounds with ad hoc and perfect strategies both in marketing and Human Resources v iewpoint. The company complies with all the sufficient knowledge and information about the Human Resources functions and has a great knowledge about all the labor laws (Christopher & Jain, 2010, 475). Toyota Inc equips their human resources manager and heads regarding managing their workforce accordingly and effectively as according to them, it is the most important and essential function for them. The company has a perfect loyalty and promotion system for the employees from which the motivation level of the employees enhanced tremendously well. Toyota is one of those companies which have a very low turnover rate merely because of its human’s friendly strategies. By far and large, it could be said that Toyota Inc is moving with a perfect human resource policy from which they can attract the recognition of more and more employees. Human resource policies refers to the formal guidelines and rules that is put by businesses in place to train, hire, reward and assess the members o f their work force. Sound human resource policy is very essential in the growth of any business or company (Poole, 1999, 457). One of the greatest human resources policy initiated by the company is the utilization of management by objectives (MBO) in which the management gets the employees participated in

The Process of Leadership and Potential of the Organisation Essay - 3

The Process of Leadership and Potential of the Organisation - Essay Example According to Hall et al. (2013), the role of a manager in the workplace is leadership. Because of globalization and liberalization, competition in the market is getting intensified as time goes on. Traditional management and leadership principles may not be effective at present since the needs of the organization and that of the employees are changing constantly. It should be noted that the ultimate success of an organization rests in the hands of the employees since employees are responsible for the mobilization of organizational resources. It is the duty of the leader to address the needs of all the employees properly to lead the organization towards success. Modern organizations are functioning cross-culturally and these organizations are keen on keeping a diverse workforce. The needs of diverse employees could be different. No two individuals are alike; therefore it would be difficult for a leader to use same management style to motivate two different employees. Same way, it woul d be difficult for a leader to implement same management strategies in different industries since the requirements of different industries could be different. In short, the process of leadership is not homogenous in all contexts.At present these companies are struggling for existence because of the leadership failures in their organizations. It would be difficult for modern organizations to stay competitive without processes like innovation, change management and knowledge management etc like modern management principles. Leadership is responsible to implement these things in organizations. The introduction of Apple Inc.’s innovative touchscreen phone (iPhone) at the beginning of 2000 has changed the complexion of the high tech market. Samsung has immediately followed the footsteps of Apple Inc. while others failed to adapt to the situations properly. At present Samsung is competing for the neck to neck with Apple Inc in the high tech industries whereas others struggling for survival. The problems in the leadership approach were the major reasons for failures in Nokia like companies. Leadership Approach According to Herbert Henkel, chairman, and CEO of Ingersoll Rand, the ability of a leader to question the â€Å"halo effect† determines the success and failure of the organization which he leads (Carey et al., 2009). For example, in 80’s and 90’s Apple Computers was struggling for survival. The competition from arch-rival Microsoft was immense for Apple. Steve Job, the former CEO of Apple Computers decided to make some changes in Apple’s business strategies. Instead of concentrating more on computer and OS market, he decided to concentrate more on consumer electronics market. As a result of that, he was able to introduce a series of innovative products such as iPhone, iPad, iPod, etc at the beginning of 2000.  

In light of recent and current economic events, discuss the impact of Essay

In light of recent and current economic events, discuss the impact of changing market conditions on the behaviour of firms and consumers - Essay Example In particular, it seeks to illustrate how firms and consumers are affected by these changes in market conditions. The old rules in doing business are different from the rules that are applied in the recent times. In spite of intense competition in many industries, markets have become open to new entrants due to the lessening of barriers, which used to impede free trade in the once confined and protected markets (Wangwe, 1995). According to Albrecht & Sack (2000, p. 5), there are three major developments that have paved the way to the transformation of the business environment. These developments point out to technology, globalization, and power that is vested to some market investors, who hold the majority of the shares in large companies. Technology advancements resulted in a dramatic transformation of communication and culture. Technology has connected the seven continents, which has made transactions simpler and faster in the business environment. Information preparation and dissemination are now made economical by technology that diminished the traditional constraints of communication (Albrecht & Sack, 2000, p. 5). Globalization, on the one hand, enabled the consolidation of the different worldwide markets into one immense marketplace (Albrecht & Sack, 2000). The global market is dominated by big companies that give rise to globalization and fuel stiff competition.  The third development is connected with the two aforementioned developments. Powerful multinational companies are now considered powerful because of how they have conquered many industries due to their advanced technology and extensive participation in globalization. The graph above shows changing market conditions in three markets. Three hypothetical markets were pointed out in the graph. The rising of demand that results in the rising of price and quantity is shown in market A. The rising of supply that results in the rising of quantity and lowering of price is shown in market B.

Assess the case against Moral Elitism Essay Example for Free

Assess the case against Moral Elitism Essay Moral Elitist believe in a metaphysical claim: there are moral facts and an epistemic claim: we have access to them. According to moral relativism, there are no moral principles or values objectively real and applicable to everyone; rather, what’s right/wrong and good/bad essentially depends on individual preference or culture, and this varies from person to person or group to group. There is not just one moral fact but instead there are millions and we access them be research. There are two different forms of moral elitism one is cultural relativism which based on societies and the other is in the individualistic form, moral subjectivism. Moral relativism seems tolerant (â€Å"you do your thing and I’ll do mine†), but is it reasonable to believe? We should think not. First, let’s look at it in its group or cultural form, cultural relativism. According to cultural relativism, ethics essentially depend on one’s culture or tribe. That is, CR says action X is right or good if the society says X is right or good, and X is wrong or bad if the society says X is wrong or bad. Action X may be right in one culture but wrong in another. Our culture may hold that apartheid is wrong, but another culture may be okay with apartheid, because of a difference in the history of interracial relations. On cultural relativism, then, morality is wholly a matter of cultural invention, i.e. social construction and because such circumstances vary from group to group, so do the constructed moralities. Thus, we shouldn’t impose our culture’s moral values on others, and others shouldn’t push theirs on us. There are no better or worse societies, they are just merely different and so one society cannot judge another. Instead we should be non judgemental and celebrate diversity. Cultural relativism sounds good, but is it sound? Let’s assume that cultural relativism is true, this would be very problematic. The biggest problem for this argument is put forward by G.E Moore’s Open Question. He suggests that the relativists have mis-defined morality, it makes to sense to ask whether society approve of something or it, but does this make it automatically good? This ends up giving support to obviously evil regimes and evil cultural practices. For example it becomes impossible to criticize the Nazis. If Nazi culture says that genocide is right, then, for Nazi Germany, genocide is right. It was just their culture, after all. But we know that we can and should condemn such regimes and practices. There is also the criticism put forward by Objectivists who believe in moral development, where sometimes we have to go against the popular view, we need to be able to compare different societies. For example surely the German society now is much better than how it was like with all the racism involved when Hitler was in power. Objectivists believe that societies are a hierarchy where some are in fact better than others whereas cultural relativism believes in breadth where all societies are equal, but surely their tolerance goes too far? If cultural relativism is true, then internal cultural reform is disabled. What the culture says is right is right, so its not possible for ones culture to be mistaken let alone reformed. Yes, one can critique acts according to cultural standards, but its not possible to criticize ones own cultural standards. However they do arise for example Jesus, Gandhi and Martin Luther King, they were all trying to apply another standard for example Martin Luther King was trying to apply the standard of equality. The existence of cultural reformers is a fact, and this fact counts against cultural relativism. Cultural relativism also self-refutes. If CR is true, it allows for the possibility of a society having a non-relative or absolute morality. That is, on cultural relativism a society could hold that cultural relativism is false, and they would say that this morality is true. So, if cultural relativism, then it is also not true. This is a serious logical problem. There is also the problem of which culture? The one youre born into or the one you presently occupy? When asking someone what cultural groups they belong in they will struggle as they have loads, for example being a student, a Muslim etc. Now let’s look at moral subjectivism. According to moral subjectivism ethics are merely a matter of individual preference. That is, to say action X is right or good if I like X, and X is wrong or bad if I don’t like X. Depending on our feelings, action X may be right for you but wrong for me. You may not like abortion, but I may be okay with abortion, if my feelings are not as troubled by it as yours are. Morality, then, is basically a matter of taste, and tastes vary. People should choose our own morals and have freedom, not simply just accept our parents, society or religion. They are relative to the individual and so are presented through our personal feelings. Feelings are the main index and guide to show what morals we should follow. However this could result in problems as intra-personal criticism is lost. If moral subjectivism is true, whatever we feel is right is right. In other words, we can never be wrong morally and we cannot criticize ourselves (all we can be is true to our feelings). This does not destroy subjectivism but it serves as a red flag against IR, because our pre-theoretic experience of morality is that we sometimes make moral mistakes, in spite of our feelings. We also cannot criticize others. We can’t truly morally condemn the behaviour of, say, Jack the Ripper clearly liked killing women; the feelings of a person justified their actions. In other words, according to subjectivism: Who are we to judge them? There is also the problem of how are our feeling a reliable guide to right and wrong? Sometimes we can misjudge and feelings can cloud our judgement, for example someone with a bad temper might kill someone by accident due to their anger issues. Also reason can sometimes change our feelings, for example if I am on a diet but I feel like I really want a chocolate ice cream, reasoning about this would convince me not to follow my feelings and opt to eat something healthy instead. In conclusion we have seen the two types of moral elitism. Both are quite sophisticated and a lot more open minded. Surely our feelings mater sometimes when it comes to moral decisions. There cannot be just set moral facts as how would everyone even agree about what they are. When trying to decide what is right and wrong, everyone seems to disagree so surely our feelings and following our own society would lead to our moral decisions. However many problems arise logically from moral elitism as sometimes we cannot choose our own morals instead we are a passive recipient where morals impose themselves on us. Following our society or feelings do not necessarily lead us to what is right or wrong and so it’s reasonable to conclude that individual moral relativism is flawed—logically, factually, and morally as following it will lead to wrong situations where wrong things will be condoned. Therefore moral elitism should be rejected.

The Body Farm Essay Example for Free

The Body Farm Essay Scarpetta’s actions show that she is in good mental and physical shape. For example, every â€Å"morning [she] woke up† and she â€Å"went out for a run in the brisk, moist air† (159). In this quote the author tells the reader that Kay Scarpetta runs on a daily basis. This means that along with being physically fit, she is able to allow her mind to push herself every morning to get up and go running. In addition, Kay Scarpetta was wondering â€Å"if there might be some other explanation for why she chosen this route† (113). In this quote the reader can conclude the Dr. Scarpetta is logically trying to find a reason for why she chose the route that she did. Additionally, the author describes Kay and how there is a â€Å"fierce battle being fought in [her] mind† (168). As a result, Kay’s mind is becoming stronger. Good mental and physical shape is portrayed by Kay Scarpetta’s actions. By examining Dr. Kay Scarpetta’s appearance the reader can see that she is a wealthy person. For instance, the â€Å"black flight suit† was recognizable to Kay Scarpetta (52). In this quote Kay Scarpetta was able to recognize this specific flight suit since she is able to afford to fly on airplanes a lot. For example, Kay â€Å"still wasn’t certain why [she] had bought [her] charcoal Mercedes 500E† (169). In this quote the author is stating that Kay doesn’t know why she really did buy the car. This shows that she is wealthy because if she wasn’t then why would she randomly buy a new car for a reason that was unknown. Additionally, Kay would wear a â€Å"boldly colorful warm-up suit [she] wore on the occasions when [she] played tennis† (170). This means that she has enough money to buy a warm-up suit for only whenever she plays tennis. Dr. Scarpetta could be thought as a wealthy person by examining her appearance. Kay Scarpetta’s speech shows that she is well educated. To illustrate that she is educated Dr. Kay Scarpetta said that if â€Å"you make those casts, and you’re going to find the impression on the shoulder’s going to match the impression back there on the road† (261). This quote informs the reader that Kay Scarpetta is a well educated woman in this field. The reader can conclude that Kay had special training of some sort to be able to know about how to make and find impressions. In addition, Dr. Scarpetta found out that the â€Å"Bureau knows that I couldn’t have been Lucy’s thumb scanned into the biometric lock system† (373). In this quote the author mentions the biometric lock system. That lock system must be familiar to Dr. Scarpetta since she knew about it and could tell that it was not Lucy’s thumb print. For example, Kay Scarpetta is giving the autopsy Emily and she notices â€Å"the visceral pleura shows scattered petechiae along the interlobar fissures† (99). This means that Kay went to medical school because she knows these terms that only a medical examiner would know. By examining Dr. Scarpetta’s speech it informs the reader that she is well educated. Dr. Kay Scarpetta has several different personalities. For instance, Dr. Scarpetta â€Å"began to dread working late at night† (2). This quote is describing how she is not working as hard as she used to. In addition, Kay Scarpetta â€Å"could not stop wondering what more [she] could have done† (4). This means that Kay Scarpetta was working really hard to try and figure something out. This is another side of her personality. Additionally, Dr. Kay Scarpetta â€Å"got [her] revolver out of the briefcase† (327). In this quote she is taking out a revolver and is thinking about using it, but previously she mentioned that she does not like to use guns. Ms. Scarpetta has multiple personalities.

Major Tasks Of Quantity Surveyor Construction Essay

Major Tasks Of Quantity Surveyor Construction Essay Quantity Surveyor is a professional who work within the construction industry involving building costs. This profession provides a qualification gained following formal education, specific training and experience that provide a general set of skills that are then applied to a diverse variety of problems. These relate to costs and contracts on construction projects. Other areas in which Quantity Surveyor find employment include property surveys for hidden defects on behalf of potential purchasers, running estates, valuating the mineral deposits of mining companies, selling property and even Leasehold Reform Act work. Quantity Surveyor also involves all stages of the project and is usually appointed by the architect or engineer who designs the construction. They act as the financial overseer of a particular project, translating the plans into details costs. The major tasks of Quantity Surveyor include preparation of Bills and Schedules of Quantities of materials, labour and services required in the construction and equipment of building or engineering work. Traditionally, much of the work was included in Bills of Quantities as prime costs sums. Bills of Quantities, for example, consist of large quantities of estimate few items. Because much of the work involved is at or below ground level, the quantities are normally fairly correct, with a full remeasurement of the work that is actually carried out. Also as there is not the same direct relationship between quantity and costs, contractual claims and potentially is more likely event. In addition, quantity surveyor should also has frequent dealings with the different working rule agreements, day work rates and other documents such as Civil Engineering Procedure, which is published by the Institution of Civil Engineers. Another major task of Quantity Surveyor is giving advice on cost management or value management from time to time. The basis of the construction project in the context of forecasting, analyzing, planning, controlling and accounting. For example, Quantity Surveyors are the cost and value experts of the construction industry. Their responsibilities include advising clients on the cost and value implication of design decisions and the controlling of construction costs. Great importance is now attached to the control of costs on the majority of the projects. Clients and designers are disposed to making changes after the contract has been signed, and to order additional works that were not visualized. Quantity Surveyor also needs to give an opinion on alternative proposals and evaluate the costs. Once the decision is made to build the project by the client, Quantity Surveyor will recommend the client on proper to contract arrangement as well as the legal contract and conditions under which the building will be constructed. Quantity Surveyor also action on behalf of the client advises the architect and engineer on the cost implications. This includes the different construction methods, alternative choice of materials, size and quality of the project. This is also to ensure that each element is settling with the cost plan allowance and the overall project cost remains within the budget. Besides, Quantity Surveyor is a strong position to take a leading managerial role throughout the development of a project. For example, they are able to assess the implications of changes in design, site conditions and working arrangements and give the client accurate budget and time estimates. Besides that, preparing tender and contract documents are also one of the major tasks of Quantity Surveyor. Quantity Surveyor needs to prepare these tender documents at the end of the process. When the project is near to the tender stage, the different firms that may be interested in constructing the project should be ready the designs for construction projects. However, it is also recognized that the process is too long and frequently still unsuitable as compared to other countries of Western Europe and in different parts of the world. During the latter decades of the twentieth century, much effort was made to reduce overall design and construction time periods as well as attempting to reduce the time spent on site by the contractor. After that, Quantity Surveyor will recommend the contractor that suitable for the projects to the client so that client can select a suitable contractor to complete the project. As a conclude, Quantity Surveyor plays an important roles in construction industry. Quantity Surveyor needs to prepare the Bills of Quantities, tender documents, and procurement. Besides, Quantity Surveyor also has to advice the client on appropriate contract arrangement, cost management or value management. Quantity Surveyor is now retained to help clients develop their strategy for managing all of their construction projects. The skills required by Quantity Surveyors in preparing and ensuring good quality of documents for construction projects. Quantity Surveyor manages all costs that are related to building projects, from the initial calculation to the final figures. Quantity Surveyor also seeks to minimize the costs of a project and enhance value for money, while achieving the required standards and quantity. A Quantity Surveyor may work with either the client or the contractor, working in an office or on site. The title of the job may also be referred to as a construction cost consultant or commercial manager. Below is range of skills that the profession would need to continue to develop if it wished to maintain its role within the construction industry. For example, knowledge base that includes construction technology, measurement rule and conventions, construction economics, financial management, business administration, construction law and a skill base that includes management, documentation, analysis, appraisal, quantification, synthesis and communication. There are two types of skills, one of them is soft skills and the other one is hard skills. Some example of soft skills is responsible. As a Quantity Surveyor we should practice responsibility for our reputation depends on it and most important we calculate sums, prepare tender document and the contract. Besides, the other example of soft skills is able to work with people. Quantity Surveyor has to work with architect, civil and structure engineering, mechanical and electrical engineering and the most important is to work with client or developer. Quantity Surveyor should have good communications with all of them especially when preparing the tender document and procurement. Besides that, calculation is one of the examples of hard skills that a Quantity Surveyor should practice example, a Quantity Surveyor must have strong basic in calculation and understanding of the principles involved in discounting the value of future receipts and payments. Another example of hard skills is computer literacy. Computer literacy requires an understanding of the following two related areas of computer knowledge:- Knowing computer capabilities and limitations General understanding of the organization, capabilities and limitations of the various machines, example the hardware. Knowing how to use computer Familiarity with the common uses or applications of computers. Comfortable working with pre-written software. The other of the hard skills is accounting skills. It is a fundamental and important business skill and as such is important to the quantity surveyor in general. The primary purpose of keeping accounts is to provide a record of all the financial transactions of the business, and to establish whether or not the business is making a profit. The accounts will also be used:- In determining the partnersà ¢Ã¢â€š ¬Ã¢â€ž ¢ or companyà ¢Ã¢â€š ¬Ã¢â€ž ¢s tax liabilities. To support an application to a bank for funding. To determine the value of business in the event of a sale. In addition, Quantity surveying require a range of technical skills. Qualified surveyors must be able to read architectural drawings and understand construction processes. They find that an admiration of mechanical and electrical installations is valuable, together with an understanding of their interface with other parts of the construction. As quantity surveyors are concerned with financial matters, strong numerical skills are essential. In building surveying, ità ¢Ã¢â€š ¬Ã¢â€ž ¢s important to have a thorough understanding of regulations and laws so made to ensure that they are followed. Besides that, the work is volatile and so Quantity Surveyor needs to be flexible and able to think on feet. Creativity might help Quantity Surveyor to solve unexpected problems. As a conclude, Quantity Surveyor needs to have good attitude, have good communications skills as you could be required to express your opinions both verbally and on paper, able to work with others and can work well in a team, have a sound knowledge of building construction, skilful in calculation, accounting and computer literacy, and technique skills that able to read architectural drawings and understand construction processes. All of this is important to a Quantity Surveyor to ensure good quantity, accurate costing, and good quantity in preparing the tender documents and procurement.

Longitude Essay -- essays research papers

Longitude: The True Story of a Lone Genius Who Solved the Greatest Scientific Problem of His Time is written by Dava Sobel. The book is called Longitude because it is about a clock maker who was able to determine longitude. Determining longitude was the superlative scientific question in the eighteenth century that Galileo and Newton were not able to resolve.   Ã‚  Ã‚  Ã‚  Ã‚  The principal inspiration behind the invention completed in this book is that many sailors were lost at seas as a result of their ignorance regarding longitude. So, without the competence to determine longitude, many innocent lives were disintegrated at seas.   Ã‚  Ã‚  Ã‚  Ã‚  England’s Parliament was desperate for an answer to this problem. So, in 1714 England’s Parliament offered 20,000 pounds to anyone who invented a method or a device for measuring longitude and then proved successful.   Ã‚  Ã‚  Ã‚  Ã‚  As a result, a Frenchman, sieur de St. Pierre, frowned on the moons of Jupiter as means of determining longitude. He theorized that longitude could be found by the position of the moon and select stars. At the time, Dr. Edmond Halley proved this theory wrong. After many observations, Halley concluded that the moon’s rate of revolution around the earth was accelerating overtime.   Ã‚  Ã‚  Ã‚  Ã‚  John Harrison was a simple clockmaker and a self-educated person who was accredited for finding longitude by means of a timeke...

How Wilfred Owen Presents the Horror of War in Dulce et Decorum est Ess

How Wilfred Owen Presents the Horror of War in Dulce et Decorum est In the First World War people wanted the young men to go to war, but no-one really knew about conditions of the fighting in the war. Wilfred Owen was one of the people who wanted to tell the public what war was really was like. He tried to do that through his poetry. One of his poems "Dulce et decorum est" shows the horror of war very well. We know that Wilfred Owen really does know what he's talking about as he served through most of the war and died shortly before the armistice. I am going to compare "Dulce et Decorum est" with other poems on the horror of war. "Dulce et Decorum est" is short for the Latin saying "Dulce est Decorum est Pro Patria mori" this means, it is a great and wonderful thing to die for one's country. Wilfred Owen tries to tell us that this is the opposite of what war was actually like. "Bent double like beggars under sacks" is how he describes the soldiers returning from the front line. This is not the patriotic view that the public was given. Wilfred Owen shows the horror of war by telling us that the young men in war were acting like old men who had trouble walking and are tired and weary from life. This isn't the image we should have of the young men that are going to protect the country and that they are the people the paper talked about. The poem describes a gas attack and alerts our senses by telling us the effects of the gas attack on a person that fails to put their gas mask on in time. By telling us things like that it alerts our senses and we imagine that we're choking and that it could be us that are choking and that ... ...et Decorum est" experienced, they experienced the direst horrors of 1914 war, they heard the shells dropping, they saw their friends die; they had to live in the trenches. Modern day war doesn't happen like this so the only people left to witness the horrors after they are dead are the family who have lost a son or a father or a brother. The poem is set out simply. It has two stanzas and has a simple rhyming pattern. I think this gives it a very simple understated mood that you would get when a child speaks to you about their day at school. This gives over the affect that war is only sad for those who understand it. The child who is speaking doesn't really understand the concept of war. I am given this impression because the child speaks of everything else first, and then last mentions the girl whose father died.

The Sixties Scoop in Canada

Critical Social Work School of Social Work University of Windsor 401 Sunset Avenue Windsor, Ont. Canada N9B 3P4 Email: [email  protected] ca Website: http://www. uwindsor. ca/criticalsocialwork/ Publication details, including instructions for authors and subscription information can be found at: http://uwindsor. ca/criticalsocialwork The online version of this article can be found at at: http://uwindsor. ca/criticalsocialwork/the http://uwindsor. ca/criticalsocialwork/the-sixties-scoop-implications-for-social-workers workers-andsocial-work-educationCritical Social Work, 2010 Vol. 11 o. 1 11, Online publication date: May 2010 53 Alston-O’Connor The Sixties Scoop: Implications for Social Workers and Social Work Education Critical Social Work 11(1) Emily Alston-O’Connor, BSW Abstract This paper examines issues concerning First Nations peoples and the child welfare system, and their implications for social work today. It explores the Sixties Scoop to illustrate the devast ating impact such policies and practices had on Aboriginal children, families and communities. Cultural genocide is part of this legacy.To deliver more culturally appropriate services, awareness about and acknowledgement of these mistakes can assist social workers to incorporate a social justice perspective into their practice with Aboriginal clients. As well, implications for social work education regarding professional training, curriculum content and course delivery by Aboriginal faculty members are highlighted The Sixties Scoop: Implications for Social Workers and Social Work Education Religious leaders and the government of Canada have apologized to First Nations peoples for the abusive experiences they endured in the residential school ystem. However, the closure of the residential schools did not end the attempt to assimilate Aboriginal children into mainstream Anglo-Canadian society through separation from their families. A sudden acceleration in child welfare workers removi ng Native children from their Aboriginal communities coincided with the dismantling of the church run education system. As the next painful chapter in the history of the colonization of Canada’s Aboriginal peoples, the Sixties Scoop quickly evolved into an aggressive tool for assimilation and cultural genocide.Its legacy has implications for social work practice today. Origins of the Sixties Scoop Governments in the mid 20th century viewed Aboriginal people as â€Å"child-like creatures in constant need of the paternal care of the government. With guidance, they would gradually abandon their superstitious beliefs and barbaric behaviour and adopt civilization† (Titley, 1992, p. 36). Segregated day and residential schools had failed to meet the goals of assimilation: most former students did not embrace the Euro-Canadian identity.The Parliamentary committee examining the Indian Act between 1946 and 1948 rejected the existing policy and proposed Critical Social Work, 2010 Vol. 11, No. 1 54 Alston-O’Connor instead the integration of young Indians into public schools (Titley, 1992). Concurrently, the Department of Indian Affairs created agreements with the provinces to take primary responsibility for children’s general welfare within their own provincial agencies (Armitage, 1995). As residential schools became discredited, the child welfare system became the new agent of assimilation and colonization (Johnson, 1983).Returning to their reserves and bands, many residential school students felt alienated and overwhelmed. Growing up in the residential school system, Aboriginal children were not given role models to look up to. They were not shown affection nor taught how to love or care for others. They had few traditional child-rearing skills from their own parents and relatives to rely on (Armitage, 1995). This had detrimental effects on the families of survivors of the residential schools for the generations of children who followed (Four nier and Crey, 1997).During the era of the Sixties Scoop, Kulusic (2005) suggests that â€Å"power, privilege and poverty are complexly related to the disproportionate number of Aboriginal children who were removed from their own communities† (p. 26). Unfamiliar with extended family child-rearing practices and communal values, government social service workers attempted to ‘rescue’ children from their Aboriginal families and communities, devastating children’s lives and furthering the destitution of many families.Culture and ethnicity were not taken into consideration as it was assumed that the child, being pliable, would take on the heritage and culture of the foster/adoptive parents (Armitage, 1995). The forced removal of children and youth from their Native communities has been linked with social problems such as â€Å"high suicide rate, sexual exploitation, substance use and abuse, poverty, low educational achievement and chronic unemployment† ( Lavell-Harvard and Lavell, 2006, p. 144).Newly designated funds from the federal to the provincial governments were â€Å"the primary catalysts for state involvement in the well-being of Aboriginal children†¦as Ottawa guaranteed payment for each child apprehended† (Lavell-Harvard and Lavell, 2006, p. 145). Exporting Aboriginal children to the United States was common practice. Private American adoption agencies paid Canadian child welfare services $5,000 to $10,000 per child (LavellHarvard and Lavell, 2006). These agencies rarely went beyond confirming the applicant’s ability to pay, resulting in minimal screening and monitoring of foster or adoptive parents (Fournier and Crey, 1997).In 1959, only one percent of all children in care were of Native ancestry. By the late 1960s, â€Å"30 to 40 percent of all legal wards of the state in Canada were Aboriginal children, even though they formed less than 4 percent of the national population† (Fournier and Crey, 1 997, p. 83). At the height of the Scoop, one in four status Indian children were separated from his or her parents for all or part of their childhood; for non-status and Metis children, one in three spent part of their childhood as a legal ward of the state (Fournier and Crey, 1997).Social welfare policies allowed government agencies to â€Å"continue to remove Aboriginal children from their homes and communities and damage Aboriginal culture and traditions all the while claiming to act in the best interest of the child† (Johnson, 1983, p. 24). The permanent removal of thousands of Aboriginal children during the Sixties Scoop laid the foundation for more complex, destructive effects on First Nations communities and culture with repercussions extending beyond their lifetimes. Critical Social Work, 2010 Vol. 1, No. 1 55 Alston-O’Connor Cultural Genocide and Loss of Identity The loss of their children caused irrevocable mental, emotional and spiritual harm to individuals, families and communities. â€Å"Indian children were taken away like souvenirs by professionals who were supposed to be helping the whole family† (Fournier and Crey, 1997, p. 91). The actions of child welfare workers destabilized traditional First Nations culture, quickly stereotyping Aboriginal women as unfit mothers and living off the land as uncivilized.Welfare agencies played a very important role in â€Å"defining, transmitting and shaping what were seen as legitimate or normal cultural expectations and practices† (Ward, 1984, p. 22). The acceptable home criteria reflected a nuclear, middle class lifestyle. Once an Aboriginal child was placed, social agencies did not offer support to the newly formed families even though research has shown that transracial adoption is more problematic because children lose their cultural heritage and their true identity (Kulusic, 2005).Permanent estrangement from one’s roots was inherent in the Sixties Scoop adoption struc ture. Aboriginal names, like postal codes, signify which First Nations their family belongs to (Cuthand, 2007). With legal adoptions, children’s birth family names disappeared as the adoptive surname was issued on all records. Sealing their case files erased any past family history and made repatriation nearly impossible for the adopted child and their grieving families. Some reserves lost almost an entire generation of their children to the welfare system (Johnson, 1983).Many children were placed in distant communities, exported to other provinces or across the US border to the homes of middle class white families (Kulusic, 2005). Scattering children across the continent undermined identification with the close-knit traditional Aboriginal culture and destroyed its kinship network. The legal rights of Aboriginal children were forgotten. With the erasure of their ancestry, the knowledge of being a treaty Indian child was suppressed. Special privileges available as a result of their Native status were lost through the apprehension and adoption process (Kimmelman, 1985).In accordance with treaty rights, one might expect that child welfare agencies would place the child in a culturally appropriate environment, focused on healthy development as an Aboriginal child. Such considerations were routinely ignored (Kimmelman, 1985). This large-scale removal of Aboriginal children to non-native families throughout the 1960s and 1970s damaged the cultural legacy of all First Nations peoples. The long-term implementation and destructive intergenerational impacts of Canadian government policies during the Sixties Scoop are consistent with the United Nations definition for cultural genocide.Article 2 of the 1948 United Nations Convention on the Prevention and Punishment of the Crime of Genocide defines genocide as, â€Å"any of the following acts committed with intent to destroy, in whole or in part, a national, ethnical, racial or religious group, as such: killing mem bers of the group; causing serious bodily or mental harm to members of the group; deliberately inflicting on the group conditions of life calculated to bring about its physical destruction in whole or in part; imposing measures intended to prevent births within the group; [and] forcibly transferring children of the group to another group† (Office of the High Commissioner). Critical Social Work, 2010 Vol. 11, No. 1 56 Alston-O’Connor Under the misguided goal of assimilation, Aboriginal children were forcibly relocated to non-Aboriginal communities. Placements with families who could not offer socialization within an Aboriginal framework of traditional knowledge and pride of heritage destroyed one of the most important intergenerational processes for cultural knowledge and continuity. Individual Suffering and the Plight of the Family Many of the legal adoptions throughout the 1960s and 1970s were unsuccessful.Alienated children became runaways, turned to street life for s upport and experienced an overwhelming sense of lost identity, â€Å"a sense of social isolation greater than that which they had experienced in the church-run schools† (York, 1990, p. 205). Anxiety and culture shock were common after moving from remote, rural areas into suburban settings to live with strangers. Many children had difficulties developing attachments to their new parents, had an inability to connect and were distrustful (York, 1990). Some adults, adopted as children, reported physical, sexual and emotional abuses. Others were even treated as domestic servants (Fournier and Crey, 1997). Children are so highly valued in Aboriginal culture that those without children are considered disadvantaged (Johnson, 1983).Research confirms that Native families who â€Å"approached child care agencies in search of help for funds to supply food and shelter ended up losing their children †¦ Often times they were only offered one option: to relinquish custody of the childà ¢â‚¬  (Kimmelman, 1985, p. 196). Problems of alcoholism, emotional stress and low selfesteem were compounded with the increased formal scrutiny and likelihood that other children would be removed from the family (Johnson, 1983). The actions of the social welfare agencies â€Å"weakened the traditional family structure, and in doing so, weakened Aboriginal society as a whole† (Johnson, 1983, p. 61). Implications for Social Work Practice Today Client Contexts The impact of the Sixties Scoop is multi-layered.Understanding the specific nature of this colonial oppression of Aboriginal peoples requires current social workers to incorporate a social justice perspective when addressing specific issues with Aboriginal clients. It provides insight into how the colonizing process has pressured people to â€Å"detach from who they are but left them with no means to alleviate the pressure† (Hart, 2007, p. 27). In our role as counselors, this framework gives us the ability to rejec t assessment tools that merely label, personalize and pathologize individual expression and relate these problems to the larger socio-political reality (Hart, 2007). We are better prepared to identify how media stereotypes and social prejudices translate into everyday life for thousands of First Nations people.As Fournier and Crey (1997) note, the current generation is suffering the effects of hundreds of years of colonialist public policies. By situating the client’s presenting problem in a societal context, we set the stage to identify strategies to offset the impoverishing effects of these social justice issues. As social workers, it is our ethical duty to look beyond individual risk factors and to change society’s foundational inequalities and constraints (CASW, 2005). One of the ways to address the power imbalance between Aboriginal and non-Aboriginal culture is to incorporate Critical Social Work, 2010 Vol. 11, No. 1 57 Alston-O’Connor Indigenous knowledge .Battiste (2002) argues it can only be fully learned and understood when learned in context, taught through Indigenous teaching methods, including sharing circles, experiential learning, meditation, prayer, ceremonies and story-telling. Thus social workers must become familiar with and support traditional healing processes. Hart (2007) believes â€Å"†¦ if the helping professions respected Aboriginal perspectives, they would incorporate methodologies which directly address the effects of genocide, colonization and oppression. † (p. 31). Native Elders have been speaking about relationships between individuals, families, communities and the world around them for generations. They can serve as role models for positive growth and well being (Hart, 2007).Their wisdom and knowledge can contribute support, direction and spiritual resources to aid both individual and collective problem solving and healing. Social workers must take an active role in encouraging direct participati on in rituals and ceremonies with First Nations clients. The blessing of an event, attending a sweat lodge or going to a sharing circle establish oneness within the group and have symbolic importance. Spirituality and connecting with one’s roots play a powerful role in building a strong sense of Aboriginal identity and hope. These practices are not part of a theoretical approach designed by academics to help Indigenous Peoples.They are meaningful expressions of Aboriginal culture and need to be recognized as valid approaches within the helping process. Effective social work practice must support the self-determination of clients to choose traditional approaches and must not be limited by textbook theory or policy driven programs to resolve issues (Hart, 2007). Culturally Appropriate Practice Analysing the impacts of the Sixties Scoop is essential to changing the social realities for Aboriginal peoples today. Practicing from an anti-oppressive philosophy, our mandate includes identifying stereotyping and over generalizing. Misperceiving traditional practices can have a negative effect on the Aboriginal and non-Aboriginal working relationship.To counteract the colonial mentality of our Anglo-Canadian society, social workers must become knowledgeable about Aboriginal perspectives and how they are reflected in traditional and urban Aboriginal culture. Past personal and generational experiences are important as well as present events that will affect future generations (Hart, 2007). Social workers who work with Aboriginal clients must respect and appreciate their worldview. Openness and sensitivity to nuances related to culture, education, and ways of communicating are essential skills. Individuals must be self aware and alert to the possibility that the social workers’ own life experiences will affect the way they view this population (Levin and Herbert, 2004).Positive cultural attributes such as intergenerational strength of spirit and collective re silience are qualities to celebrate and build upon when social workers partner in the journey toward Aboriginal healing and community renewal. The cultural view of the collective is a core Aboriginal belief that affects social work practice. First Nations culture and communities place an honourable emphasis on kin and its strengths and meaning. Immediate family often includes extended family members and distant relatives. The community is seen as another extension of the family and needs to be included in any healing process. It is crucial to be aware of this collective belief and its manifestations within the community as it affects the language, the terminology and the focus used by the social Critical Social Work, 2010 Vol. 11, No. 1 58 Alston-O’Connor orker with the client and their relatives when discussing issues and communicating about programs and options. Trust issues may be a concern when working with First Nations peoples. Research findings by Levin and Herbert (20 04) identified fear and a lack of trust in health care settings due to discrimination and stigmatizing actions. They also reported that Aboriginal women, in particular, lacked trust in health care workers, be it doctors or social workers, due to the inexperience of workers, lack of communication with patients, cultural insensitivity, and absence of knowledge or understanding of Native healing practices (Levin and Herbert, 2004).Often service providers have inadequate information about the experiences of living in poverty or the needs, perspectives, cultures and traditions of First Nations clients. Mistrust has grown out of lived experiences such as the Sixties Scoop. Lack of understanding of this influencing factor creates substantial barriers to the establishment of a trust-based relationship between service providers and clients. This lack of trust has implications when trying to develop or implement community based initiatives as trust is vital to its success (Levin and Herbert, 2004). Legacy Lessons The destructive effects of the Sixties Scoop have important lessons for social workers today.Past mistakes in terms of the cultural context of First Nations children in care must not be repeated. Social workers uphold the fundamental child welfare principle that children should not be removed from their families solely on the basis of poverty. However, this core principle has not been equitably applied in provincial child welfare practices towards First Nations parents and children. The overrepresentation of First Nations children in care continues to be placed in nonAboriginal families (MacDonald and MacDonald, 2007). Caucasian families without cultural supports for Aboriginal children in their care may be unaware of how to address issues such as racism, prejudice and loss.As noted by Sinclair (2007) â€Å"†¦several studies found that a positive parental attitude towards the child’s ethnic group, as well as some form of social involvement with tha t ethnic group in the family’s life is significantly correlated with a child’s positive adjustment and positive sense of identity† (p. 70). While pride in the child’s Aboriginal heritage can be encouraged when specific cultural involvement plans are in place, many agencies and communities do not have the personnel to share these traditions and values. In some regions, cultural identity considerations have led to the development of policies that prioritize placement with extended family members or with foster care providers within the same community when children are removed from their parental home (McKenzie and Morrissette, 2003).The ongoing development of culturally appropriate child welfare services needs to include provisions for personal involvement with Aboriginal heritage languages, cultural traditions and values if apprehended children are to avoid the alienation and identity loss experienced by Aboriginal children from the Sixties Scoop. Professio nal Training It is clear that the social work profession and the Schools of Social Work have not been ‘neutral’ in the education and training that produced past social workers (MacDonald and MacDonald, 2007). Social workers’ Euro-centric assumptions sanctioned the destructive role of child welfare agencies in relationship to Aboriginal culture. The government’s assimilation goals Critical Social Work, 2010 Vol. 11, No. 1 59 Alston-O’Connor for First Nations peoples were congruent with the professional criteria for â€Å"the best interests of the child† during the Sixties Scoop.MacDonald and MacDonald (2007) note that social work education programs today play a key role within the colonizing mentality of child welfare agencies. â€Å"Through a social justice lens, the Schools of Social Work need to examine their role in the colonial processes that continue to impact on First Nations people in this country† (MacDonald and MacDonald, 2007 , p 43). Social workers can be pro-active in calling for changes in their professional faculties. It is important to consider the method in which social work students are receiving their education. Tensions and stereotypes must be discussed openly. While the Sixties Scoop may be a potential factor in many of our clients’ lives, it is also one in many of our social work students’ lives. There is a need for supports to reflect on the needs of all Aboriginal students including those who know their culture, and those who are new to their culture, as well as those who practice tradition and those who were raised within the church† (Clark, Drolet, Arnouse, Walton, Rene’ Tamburro, & Mathews, 2009, p. 305). Culturally relevant education, training and curriculum development are critical to help inform empowering approaches. The inclusion of Elders in the field education programs, incorporation of spirituality and ceremony into all classrooms and an emphasis on Abor iginal leaders facilitating these practices can provide deeper insight into the Aboriginal culture and its rich history. In addition to First Nations child welfare agencies and National First Nations organizations, the schools of Social Work need to play an active role in the development of culturally appropriate social work education (MacDonald and MacDonald, 2007).They need to ensure that Aboriginal faculty teach decolonizing practices to all social work students. Recommendations on how to make the curriculum and the Schools of Social Work more reflective of and relevant to First Nations students’ needs must be implemented. As well, social worker associations need to advocate for future social work graduates to be equipped to partner with the Aboriginal community in their work toward social justice. During the Sixties Scoop, the basic principles of intrinsic human value and the right to self-determination were erased by a government intent on cultural genocide. By forcibly reassigning First Nations children to non-Aboriginal families, kinship affiliations were obliterated.Its multi-generational legacy of grief and loss in relation to family, identity, culture, heritage and community profoundly is still being felt today. As agents of child apprehension, social workers must examine their role in this tragedy and in the colonization of Aboriginal peoples. A commitment to implementing culturally relevant social work practice with First Nations clients is essential for the profession. We have the opportunity to critically evaluate current issues and to partner with members of the Aboriginal community in identifying best practices to challenge the myriad of social, political and personal issues that resulted from the Sixties Scoop.As progressive agents for social justice, it is one of our responsibilities to create changes to ensure that Aboriginal peoples and their communities have the appropriate resources to flourish and grow. Critical Social Work, 2010 Vol. 11, No. 1 60 Alston-O’Connor References Armitage, A. (1995). Comparing the Policy of Aboriginal Assimilation: Australia, Canada and ew Zealand. Vancouver: UBC Press. Battiste, M. (2002). Indigenous knowledge and pedagogy in First ations education: A literature review with recommendations. Prepared for the National working group on education and the Minister of Indian Affairs, Indian and Northern Affairs Canada (INAC). Ottawa, ON. Retrieved March 9, 2010, from: http://www. ainc-inac. gc. ca/pr/pub/krw/ikp_e. html. CASW (2005). Social work code of ethics. Ottawa: Canadian Association of Social Workers.Clark, N. , Drolet, J. , Arnouse, M. , Rene’ Tamburro, P. , Walton, P. , & Mathews, N. (2009). â€Å"â€Å"Melq’ilwiye† Coming Together in An Intersectional Research Team – Using Narratives and Cultural Safety to Transform Aboriginal Social Work and Human Service Field Education. † Pimatisiwin: A Journal of Aboriginal and Indigenous Communit y Health 7. 2, 291-315. Retrieved March 10, 2010 from: http://www. pimatisiwin. com/online/wp-content/ uploads/2010/jan/08ClarkeDroletArnouseMathews. pdf. Cuthand, D. (2007). Askiwina: A Cree World. Regina: Couteau Books. Fournier, S. & Crey, E. (1997). Stolen From Our Embrace. Vancouver: Douglas & McIntrye. Hart, M. (2007).Seeking Mino-Pimatisiwin: An Aboriginal Approach to Helping. Halifax: Fernwood Publishing. Johnson, P. (1983). ative Children and the Child Welfare System. Toronto: Lorimer. Kimmelman, E. (1985). o Quiet Place: Final Report to the Honourable Muriel Smith, Minister of Community Services/Review Committee on Indian and Metis Adoptions/Placements. Winnipeg: Manitoba Community Services. Kulusic, T. (2005). â€Å"The Ultimate Betrayal: Claiming and Reclaiming Cultural Identity†. Atlantis, 29. 2, 23-28. Lavell-Harvard, D. M. & Lavell, J. C. (Eds. ). (2006). Until Our Hearts Are On The Ground: Aboriginal Mothering, Oppression, Resistance and Rebirth. Toronto: Deme ter Press. Levin, R. & Herbert, M. (2004). The Experience of Urban Aboriginals with Healt Care Services in Canada: Implications for Social Work Practice†. Social Work in Health Care, 39. 1, 165-179. MacDonald, N. & MacDonald, J. (2007) â€Å"Reflections of a Mi’kmaq social worker on a quarter of a century work in First Nations Child Welfare†. First Peoples Child & Family Review, 3. 1, 34-45. Critical Social Work, 2010 Vol. 11, No. 1 61 Alston-O’Connor McKenzie, B. & Morrissette, V. (2003). Social Work Practice with Canadians of Aboriginal Background: Guidelines for Respectful Social Work. Envision: The Manitoba Journal of Child Welfare, 2, 13-39. Office of the High Commissioner for Human Rights.Convention on the Prevention and Punishment of the Crime of Genocide. Retrieved May 13, 2009. http://www. unhchr. ch/html/menu3/b/p_genoci. htm Sinclair, R. (2007). â€Å"Identity Lost and Found: Lessons from the Sixties Scoop†. First Peoples Child & Family R eview. 3. 1, 65-82. Titley, E. B. (1992). A arrow Vision: Duncan Campbell Scott and the Administration of Indian Affairs in Canada. Vancouver: University of British Columbia Press. Ward, M. (1984). The Adoption of ative Canadian Children. Cobalt: Highway Book Shop. York, G. (1990). The Dispossessed: Life and Death in ative Canada. Toronto: Little Brown. Critical Social Work, 2010 Vol. 11, No. 1

Addiction to Modern Technology Essay

Software for Accountants: From Tax Preparation to Full Service AccountingWhether your business exclusively offers tax preparation services or provides full-spectrum accounting services, it’s important to maintain a profitable investment in software tools that allow you to accurately and efficiently perform your professional services. Typical tools for accountants include client write-up, auditing, tax preparation, payroll, and time and billing modules. Each of these modules are designed with the end-goal of managing 3rd party accounting more effectively and efficiently.Multi-Company AccountingAccounting software designed for the professional accountant offers an advanced set of features beyond what is typically found in standard commercial accounting packages. One critical capability of software designed with the accountant in mind is the ability to handle accounting for numerous corporate entities. Your accounting business may have dozens or even hundreds of clients, whose financial data all needs to be accessed from the same software, yet kept completely separated. Increased security measures and a more complex database structure are two of the ramifications of managing books for multiple companies. Given the amount of data your business may store on clients, it’s important when considering different options, that you consider how the software handles tens of thousands of individual records. Even accountants with few clients can easily exceed the record capabilities of many non-accountant specific systems. See more: Satirical essay about drugs The effects of overloading a system can include reduced performance (freezes, waiting on reports) and even system access issues.An Emphasis on ReportingStrong reporting features are critical for accountants. Accountants are constantly creating reports for clients. If clients can’t understand the reports, there is a major problem. Software designed for accountants typically offers additional report views distilling information into easily understandable formats such as executive reports, charts, and summary statements. Reports also need to be able created on an ad-hoc basis in order to answer questions that clients may have regarding their company’s financial performance. Tax PreparationTax preparation is not straight-forward and simple. If it was, thousands of business likely wouldn’t outsource their tax preparation to accounting firms. The reality is that preparing corporate tax information is a highly complex process. Tax preparation software is designed to make the process easier by keeping updated tax tables, automatically performing complex calculations, and by assisting with electronic filing. No matter where you are or what local, state, provincial, or federal tax regulations apply, there are programs designed to help you quickly and accurately file your clients’ returns.Regulations CompliancePublic accounting firms are also on the front lines of keeping up with the accounting compliance regulations. Understanding FASB, GASB 34, IFRS, DCAA and other regulatory requirements is only part of the battle though for the public accountant. Software controls are constantly evolving to better meet the regulatory requirements of clients in different industries and access to the right tools can make the difference is securing clients with specific compliance requirements.Data Integrity and SecurityData integrity is another area of paramount concern for public accountants. A company doing their own books has an opportunity to reverse entries as errors are discovered. This is not the case with public accountants. The expectation is 100% accurate information the first time around.Software tools for accountants also focus on providing advanced security measures. Clients naturally have concerns about turning their data over to a 3rd party. It’s important for accountants to be able to identify specific measures included in software tools which can prevent fraud or loss of data.http://findaccountingsoftware.com/guide/industry/accounting/| The cloud benefits accountantsThe age of the cloud has made the lives of many accountants much easier. Instead of constantly sending files back and forth, they now can run their desktop accounting software in the cloud and work with clients to manage their accounting. By using accounting and budgeting software in the cloud, accountants don’t have to waste their time backtracking with clients, allowing them to spend more energy on providing they can provide other services such as analyzing their financial data and helping their clients improve their cashflow and profitability.The cloud allows accountants to become an integral part of their clients’ budgeting process, and eventually their business. Often, when a client feels a sense of trust for their accountant, they will begin relying on them for financial advice on other aspects of their business such as additional revenue/services, when it is right to use business credit cards and some of the best practices for successful recordkeeping.http://www.planguru.com/blog/accounting-software-in-the-cloud-b

Accident: Unplanned and Sudden Events in Life Essay

I think that we all know what an accident is. An accident can take place anytime and anywhere. An accident is unplanned and is sudden events that can cause small or major damages to the person or property. Accidents are something we all have been in and no one can say that they haven’t been in an accident. There are many types of accidents such as, Auto accidents, Boat and water accident, Work and factory accidents, animal accidents (dog bite, snake bite), sport accidents, slips, trips and fall accidents. I have also been in many accidents but there is a one that I specially remember. This had taken place in India. It was a cold day. There was some fog and not much traffic on the road. Me and my friends where playing in the small field near the apartment. Suddenly we heard a loud noise. The driver of a car lost his balance at a turn. He crashed into an electric pole. We all rushed for rescue. Many other people also came running. The driver was badly hurt. We helped him to come out of the car. He had received a big cut on the forehead. He was profusely bleeding. Soon he was carried away in a car to the hospital. The driver was the only person in the car. The car was badly smashed. A pool of blood had collected on the road. After sometime a team of traffic police came. They cleared away the crowd. Then they began their investigation. It was a horrible experience. I could not believe my eyes. It all happened in no time. I still feel frightened when I remember the accident. See more: Sleep Deprivation Problem Solution Speech Essay I would also like to tell you about an accident that I have read about, this accident have taken place in Saudi Arabia. In Saudi Arabia the motor vehicle is the main means of transportation. Between 1971 and 1997; 564 762 people died or were injured in road traffic accidents, a figure equivalent to 3.5% of the total population in Saudi Arabia. During this period 66 914 people have died on the roads in Saudi Arabia due to road accidents, amounting to one person killed and four injured every hour. Over 65% of accidents occur because of vehicles travelling at excess speed and/or drivers disobeying traffic signals. Precautions that can be taken to prevent this accidents. On the road, don’t use your mobile phone whilst driving. Making or receiving a call, even using a hands-free phone, can distract your attention from driving and could lead to an accident. Belt up in the back in a collision, an unbelted rear seat passenger can kill or seriously injure the driver or a front seat passenger. Don’t drink and drive any alcohol, even a small amount, can impair your driving so be a safe driver don’t drink and drive. At home, you should always unplug appliance such as hair dryers, curling irons, and strengtheners’s and place them in a drawer. Never keep small appliances plugged in when you are not using them, as children can easily be electrocuted. Windows, Children can easily fall from open windows. Make sure your windows are locked and that they have screen coverings on them to prevent children from falling. In school, Do not allow kids to play on equipment that is broken, damaged, wet, or covered with sand or gravel (to prevent slipping), or when it is roped off or closed off. Stairs should not be steep and narrow so the children do not trip. The governments can also take some action on these accidents such as Most important method to bring down accidents is strict enforcement of speed limits. 90% of accidents can be avoided by strict enforcement of speed limits. Heavy Penalty should be imposed on ALL those who cross speed limits. If this is strictly implemented, nobody will dare to go at high speed. New gadgets are to be developed for collision prevention and should be fitted on all vehicle. Research organizations should be asked to develop such gadgets on a war footing. For example, gadgets can be developed to automatically slow down the vehicle, if safe distance commensurate with the speed of the vehicle in front is not maintained. Gadgets can be developed for warning the driver, if the driver sleeps. I hope you understand these things on accidents as how they can be very dangerous and how you can prevent them too.

Is Police Brutality a Serious Problem in the US? Essay

Introduction In the article, â€Å"Police Brutality is Over-Sensationalizedâ€Å", Auerback made plenty of logical arguments about the issue of police brutality. But, the statistics he showed was from the city of Chicago. For example the Rodney King case was the first major case tried in court. The Rodney King case was about an African American being pulled over for no apparent reason. Eventually the officer was acquitted of all charges. Why do police officers just feel that they are above the law? Are they above the law? Despite Auerback showing many valid points throughout the article, his argument was very one sided or biased. Summary The article ‘’the article police brutality is Over-Sensationalized’’, (Auerback, 2010) is about police brutality not being as big of a problem as the media makes it out to be. According to Auerback (2010) he claims’’ police brutality is not as commonplace as Americans claim’’. The author uses many statistics but they are only from the city of Chicago. But throughout the entire article he continuously was saying that police are put in challenging positions. 1st major point In the paragraph â€Å"The Thin Lineâ€Å", the author spoke about how excessive force by a police officer was a big problem. Auerback explained that police officers deal with dangerous situations through their regular day. Also, he described cases such as the Rodney King beating in Los Angeles being some of the reason police brutality was widespread. He said that the statistics he used couldn’t explicate a significant reason. In the paragraph â€Å"The Evidence Suggests Otherwiseâ€Å", Auerback clarified statistics showing that  police brutality was not as bad as the media makes it out to be. For example, there was a study done by the Urbana – Champaign independent Media Center on police brutality. The results showed that in Illinois 2854 police officers had complaints about police brutality, but surprisingly only 7 percent of the officers were regulated. Later on in the paragraph Auerback argued that police officers have the right to use excessive force to a certain extent. Basically in this paragraph the author is arguing that there isn’t enough evidence to prove police brutality isn’t a big deal. The paragraph â€Å"having the Opposite Effectâ€Å", Auerback explained how the media portrays the police sometimes makes the job harder, and hurts he communities. Throughout the paragraph he showed that police brutality was a very huge charge. Also the author showed that not all police officers are bad guys as the media portrays them. 2nd Major Point There were many logical arguments and valid questions to ask during the article â€Å"Police Brutality is Over Sensationalizedâ€Å". One logical argument about the article would be why were there only a few arguments? If the author would have made the article a two-way debate about police brutality. The article would be drastically changed. Auerback did explain police brutality could be a problem but, he explained police are always in the right basically. Another question I had that wasn’t answered was are all police officers bad? There are valid examples that some police officers take their authority too far. Such as the Rodney King beating in Los Angeles made police brutality come to the light. But, because of some police officers making bad decisions and using excessive force, they give police a bad name. Lastly, another argument would be that a police officers` is very dangerous, but are they above the law? Most police officers are some of the nicest people you will meet. They put their lives on the line to serve and protect us citizens. However when you look at the statistics shown in the article they show cops get away a lot of crimes. Such as in the article the statistics done in Chicago. Throughout five years Chicago saw 1774 complains per year with only 5% of the officer having the complaints. But, in the identical survey done only 1 percent had enough evidence to start a case. That is very disturbing to hear. Why do the police officers get away with  such crimes? The reason is there is just not much evidence to prove the point. The three logical points made by the article would be the police was above the law, and why do they have so much power. 3rd Major Point Auerbacks` angle of vision was very demanded by his background which gives him ethos or credibility but also shows he could be biased. His background gives him a lot of credibility. For example he had seventeen years of experience in public policy and political science. He graduated from Boston College Graduate School of Arts and Sciences, also working as a federal contractor. With all being said his perspective is biased by him working with the government. The governments’ perspective is that the government is always right. Which Auerbacks’ angle of vision is basically police are always in the right no matter what. If the author would have shown both sides of the issue of police brutality the article would be more credible. Also, the statistics shown in the article was only from the city of Chicago. If Auerback showed statistics of the entire country instead of using just a metropolitan city then the article wouldn’t be so biased. Auerbacks` angle of vision discredited the article. The author made it seem like officers always has a reason to use excessive force. Conclusion In conclusion, the article â€Å"Police Brutality is Over Sensationalizedâ€Å", spoke about how police officers use excessive force and how it was a huge problem. The author tried to downplay the issue by using examples of cases where the police officers was in the right. But, in reality there are plenty of examples of police officers using excessive force for no reason at all. His argument throughout the article was that the media over-exposes the issue. Auerback used only a certain amount of logical arguments. Despite Auerback showing many valid points throughout the article, his argument was very one-sided or biased. Works Cited Auerback, Michael. â€Å"Police Brutality is Over Sensationalizedâ€Å". John D. Ramage, John C. Bean, June Johnson. â€Å"The Allyn & Bacon Guide to Writingâ€Å" 7th Edition

A Famous South Indian Restaurant In The Uk Marketing Essay

A Famous South Indian Restaurant In The Uk Marketing Essay Mirch Masala, a famous south Indian restaurant in the UK started in the year 1995 in Norbury, establishing branches in Tooting in the year 2001, Southall branch in April 2004, Croydon and East London branch in 2005 and Ilford branch being the latest in February 2009, under the watchful gaze of its owner and founder, Mr. Riaz Hassan Sabir, 49. It bears the name of most basic ingredient of Indian cuisine. The specialties are karahi and barbecue dishes. All food is prepared fresh on the premises, which may explain the massive popularity, as it tastes so fantastic. Mirch Masala has a string of awards to its credit. The Norbury branch won a highly commended in the Croydon Guardian’s Restaurant of the Year awards and the Tooting branch won its region in the Tiffin Cup and has gone on to the national finals. Mirch Masala has been the winner of a number of UK restaurant awards, the latest being TOP 100 RESTAURANTS OF UK voted by EVENING STANDARD (AUG 2003). Business portfolio The ent ire business is build upon a horizontal integration, dealing only with restaurant business. Expanding its wings in the South London with a total of 6 branches, all branches approved by Halal Monitoring committee, UK. Having the same menu and same style of preparing the food in all branches is unique in Mirch Masala. Mission Statement â€Å"To provide customers the authentic taste of Indian cuisine and be the best in the Industry on a consistent level† Overview of Business Mirch masala started with the first branch in Norbury and succeeded over a period of time, developing further with 5 more branches to its profile. Having over six branches, Mr. Riaz Hassan Sabir enjoys reaping a good profit and delivers excellent services with good quality of food equally over all branches even though the branches are decentralized. Employees come from the same Asian background that has enough idea about Indian cuisine. The business comprises of over 60 employees in all the branches with sea ting capacity of 170 in Croydon branch, 320 in Ilford, 130 in Tooting, 160 in Norbury, 140 in Southall and 120 in East Croydon. Branches Norbury Restaurant 1416 London Road, Norbury London SW16 4BZ Tel: 0208 679 1828, 0200 765 1070 Email: norbury@mirchmasalarestaurant.co.uk Tooting Restaurant 213 Upper Tooting Road London SW17 7TG Tel: 0208 672 7500, 0208 767 8638 Email: tooting@mirchmasalarestaurant.co.uk Southall Restaurant 171-173 The Broadway Southall, Middlesex UB1 1LX Tel: 0208 867 9222 Email: southall@mirchmasalarestaurant.co.uk East London Restaurant 111-113 Commercial Road London E1 1RD Tel: 0207 377 0155 Email: eastlondon@mirchmasalarestaurant.co.uk Croydon Restaurant 40-42 Southend Road Croydon CR0 1DP Tel: 0208 680 3322, 0208-6809898 Email: croydon@mirchmasalarestaurant.co.uk Ilford Restaurant 7-13 Goodmayes Road, Goodmayes Ilford, IG3 9UH Email: ilford@mirchmasalarestaurant.co.uk SWOT Analysis SWOT analysis is a strategic planning tool used to identify internal fa ctors such as strengths, weakness of a business and external factors such as opportunities and threats which should be addressed on the right time in order to be successful over a period of time. SWOT analysis of Mirch Masala Restaurant is identified and specified as follows. Strengths The exterior and interior of the restaurant is clean and tidy The quality and service of the restaurant has created a good brand image over a period of time

Corporate Social Responsibility in Business Essay

Corporate Social Responsibility in Business - Essay Example Is Corporate Social responsibility a realistic possibility that takes place in company or is it a public relations gimmick for â€Å"window dressing†. CSR is realistic but its realism goes as far as a pipe dream in literature. Companies have turned the noble idea into a PR strategy to endear themselves to target prospects.  How do companies choose beneficiaries of their CSR projects in your view? Companies demonstrate CSR towards the masses that will raise their turnovers.  Ã‚   Businesses are meant to grow benefits over a period of time. Does SCR stand to benefit firms in the long term? Marginally they do. A company that gives back to society (on purpose or not) endears itself to them. It is an indirect guaranteed marketing.  Ã¢â‚¬Å"BLT is a noble concept that has been misinterpreted and misused by the corporate world â€Å" BLT is a choice for the companies not a necessity. It’s a ‘checklist’ for the progress of an all round company.Corprates with CSR strategies have very poor approaches to its implementation. What are these approaches and why are they weak? The strategies are crafted without insight of the future and there are no laid out schedules of how to achieve the milestones.How much do you agree with Fiedman’s quip that â€Å"by fulfilling economic charter of maximizing profits, does a firm meet its societal responsibility?† The societal expectation on any company is profitability.  What in your view is the difference between BLT and CSR?

Being Polycultural Essay Example | Topics and Well Written Essays - 1250 words

Being Polycultural - Essay Example He discusses his own problems as a child who comes from such lineage. He also brings a new point of view regarding various cultures and impact of each on the other. With the help of Robin Kelly’s article, we are going to analyse and discuss, acceptance of children of mixed parentage in the western society and how Kelly’s concept of being polycultural has helped him in his struggle for acceptance. Today we talk about child psychology and not to hurt the young, vulnerable hearts of kids and young children. But whenever we talk about somebody’s lineage and parentage do we realise that the discussion can leave a permanent scar on the mind of the kid? Upbringing of these children in the society: It becomes a challenge for the parents to keep these prejudices at bay when they bring up their children in as neutral environment as possible. However the tragedy starts when the children grow and start realising that they are someone different from the people around. The dif ference is only the colour of the skin they carry but they are constantly made uncomfortable in their own skin. Robin Kelly has described his life as a normal American teenager. In Harlem in the late 1960s and 1970s, Nehru suits were as popular—and as â€Å"black†Ã¢â‚¬â€as dashikis, and martial arts films placed Bruce Lee among a pantheon of black heroes that included Walt Frazier of the New York Knicks and Richard Rountree who played John Shaft in blaxploitation cinema. How do we understand the zoot suit—or the conk—without the pachuco culture of Mexican American youth, or low riders in black communities without Chicanos? How can we discuss black visual artist in the interwar years without reference to the Mexican muralist, or the radical graphics tradition dating back to the late nineteenth century, or the Latin American artists influenced by surrealism? (Kelly page 2). In this paragraph he does not wish to describe himself as any person who stands out because of his colour. By quoting common references of every person’s childhood he establishes his connection with them very strongly. He even uses terms and phrases which are used by everyone else. Does that indicate his desire to connect with everyone around him? To be accepted as a normal person who probably thinks the same or is brought up with same ideologies as any other person in America? Robin Kelly has also described the suffering of his younger brother because of the question regarding his mixed culture. Perhaps the most sensitive and protected in the family, his younger brother might have been hugely affected by requiring constant approval and acceptance from his friends. Finally his brother gave up his struggle and chose to settle down in a completely different culture and to the other side of the world. This is sort of voluntary resigning from the situation. Even if he might have gone for his personal benefit, he might have thought of it better to move rather th an have a questioning look on the faces of the people around him. This might be the most difficult decision he has made in his life. Robin Kelly’s sister got her name changed because of the same question, â€Å"What are you†. She tried to solve this problem her way by changing her name. Everyone in the family was terribly affected by the question and every one of them tried to find out his or her own way of dealing with it. How difficult it might be for the parents to create a neutral and believable situation for a healthy and normal upbringing! Refusing the acceptance and denying the existence: Examples like Robin Kelly are abundant in western society. There are so many authors who have written about mixed parentage and the reaction of the society, mostly adverse to them. Like in book ‘Life on the colour Line’